There are 2.2 billion internet users in the world, (find this statistic and more at Internet World Statistics) spending 591 billion online in 2010 (find these statistics at IMRG).  To reach an equivalent audience by other marketing means would be staggeringly expensive compared to the set-up and running costs of web site. 

Almost every visitor to a web site is what a sales person would call a 'hot lead'. They want what you are selling!! So as long as you have a well designed web site that sells your company and makes it easy for the customer to purchase, the business is sure to follow and you will get a good return on the cost of the web site.

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Benefits of a Website